Council Estate Tat exists to reclaim the stereotype and wear it with pride.
For years, “council estate” has been used as shorthand for cheap, common, rough or tasteless.
We see it differently.
Council Estate Tat celebrates working-class British humour, language, attitude and character. The stuff we grew up hearing. The things we say. The ability to take the piss out of ourselves without ever looking down on ourselves.
Where you come from isn't something to hide.
We're loud. We're daft. We're occasionally inappropriate. And we're proudly council estate.
We put the tat in Council Estates.